BWM INVESTING

Helmet graphics concepts
SCOPE OF PROJECT
 
Concepts graphics
Color variations
Art direction

TASK

 

BWM Value Investing is a fund company that invests in a specific way into equities.

They buy the Franc at 60 Centimes! They invest in companies that have fallen in value for a specific reason and are therefore investable at 60% of their real value.

The challenge was to integrate this investment philosophy onto the helmet of the athlete and transport the investment philosophy in an elegant and refined visual.

BWM Investing concept A

CONCEPT GRAPHICS

 

In order for their athlete to participate to the FIS (ski federation) races, the helmet design had to be approved. This means that the main visual had to be abstract enough not to represent a brand logo. So we've used isolated elements of the iconic Swiss coins in different variations.

BWM Investing concept B
BWM Investing chosen concept

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